Liquor Control Board of Ontario (LCBO) Bolsters Sales of Japanese Alcohol
2024/3/19
On March 15, the Liquor Control Board of Ontario (LCBO) launched the latest edition of its “East Asia Destination Collection” – which boasts an enhanced selection of Japanese alcohol products – in North York. Dr. George Soleas, President and CEO of the LCBO, was there to host the opening.
This opening marks the third LCBO location to host an East Asia Destination Collection, which was created to improve the availability of products from East Asia. Since 2019, exports of Japanese alcohol products to Canada have seen a remarkable increase. At the LCBO, too, the selection of Japanese products is rapidly expanding. In his opening remarks, Dr. Soleas talked of the appeal of Japanese sake, and his own experiences in visiting sake breweries during his visit to Japan. Consul-General Matsunaga Takeshi also gave remarks at the opening ceremony. The full text is available in English here.
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| Dr. George Soleas, President, and CEO of the LCBO | Opening Ceremony |